UK-based Graphic Designer
This project imagines a collaboration between Tesla Superchargers and the defunct roadside restaurant chain Little Chef. The concept explores how two unlikely brands could combine to solve a contemporary issue.
Recharging the Roadside Experience
The collaboration revives Little Chef locations as modern charging hubs, pairing fast electric vehicle charging with food and rest stops, while reintroducing a familiar British brand in a new context.
Rebrand
Little Chef’s identity is modernised to align with Tesla’s clean, contemporary aesthetic. The mascot and typography are refined to feel relevant while retaining the warmth and recognisability of the original brand.
Application
The collaborative identity is applied across:
- Tesla Supercharger sites
- signage and environments
- crockery and branded collateral
The system balances nostalgia with modernity to create a practical and engaging roadside experience.
