UK-based Graphic Designer
Holy Pilsner is a conceptual beer brand celebrating Europe’s rich brewing heritage. The project explores how history, craft, and storytelling can be expressed through a distinctive visual identity.
Brewing as Heritage
The brand draws inspiration from European brewing traditions, particularly monastic brewing, using historical references to create a sense of authenticity and reverence for the craft.
Typography & Identity
A custom typeface inspired by monastic lettering forms the core of the identity. Designed to feel historical yet functional, the typography allows the brand to adapt across languages and formats while remaining recognisable.
Brand World
Stained-glass-inspired patterns and a restrained colour palette support the identity across packaging and collateral. Together, these elements create a cohesive brand world that feels premium, distinctive, and rooted in tradition.
