UK-based Graphic Designer
This project reimagines the packaging of Frazzles, an iconic snack brand, through a modern reinterpretation of its retro visual language.
Nostalgia, Reworked
The design embraces the brand’s heritage while updating it for a contemporary audience, balancing familiarity with freshness to maintain recognisability on shelf.
Logo & Visual Language
A new logo is developed using playful potato prints, referencing the product itself while adding texture and character. The Smiths logo is used as a backdrop to reinforce brand history.
Brand Extension
The refreshed identity extends into social media advertising, where bold compositions and circular backdrops help draw attention to the packaging and maintain visual consistency across platforms.
