UK-based Graphic Designer
Drizzle is a conceptual brand exploring how undesirable weather conditions could be reframed as a value proposition.
Selling the Unsellable
The concept positions bad weather as an opportunity, offering users discounted travel options to destinations during less favourable conditions.
Identity
The logo is inspired by condensation patterns, using transparent water droplets to create a flexible and expressive visual system.
Application
The brand extends into a mobile app and social media advertising, using humour and adaptability to appeal to a broad audience.
