UK-based Graphic Designer
Bury Town Football Club is my local non-league football club with a long history and strong community presence. This project reimagines the club’s visual identity to modernise its appearance while remaining respectful of its heritage.
Modernisation Through Continuity
Rather than reinventing the club’s identity, the redesign builds directly on the existing badge. The aim was to improve clarity, consistency, and recognisability while preserving the character supporters already associate with the club.
Identity Development
The updated identity refines colour, typography, and structure to create a more cohesive system. The badge is simplified for better legibility and reproduction, allowing it to function confidently across both physical and digital applications.
Application
The refreshed identity is designed for real-world use across:
- kits and merchandise
- signage and matchday materials
- digital platforms
The result is a more consistent and contemporary visual presence that still feels authentic to the club’s roots.
